Cookie Policy
1. Who We Are
This Cookie Policy explains how APPLE AND BLACKCURRANT LIMITED (Company No. 15969853), trading as GadgetOra, uses cookies and similar technologies on gadgetora.co.uk (the “Website”). Our registered address is Academy House, 11 Dunraven Place, Bridgend, United Kingdom, CF31 1JF.
For questions about this policy, please contact us at info@gadgetora.co.uk. For information about how we handle your personal data more broadly, see our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone or tablet) when you visit a website. They allow the website to recognise your device and remember certain information about your visit — for example, what is in your shopping basket or whether you are logged in.
In addition to cookies, we may use similar technologies including:
- Local storage — data stored in your browser that persists after the session ends;
- Pixels and tracking tags — small pieces of code that help us and third parties measure conversions and ad performance;
- Scripts — code that runs in your browser to provide features such as analytics or chat widgets.
Throughout this policy, we use the term “cookies” to refer to all of these technologies collectively.
3. Categories of Cookies We Use
We use the following categories of cookies on gadgetora.co.uk:
Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They are set in response to actions you take, such as adding items to your basket, logging in or completing a purchase. Without these cookies, services you have requested — such as completing checkout — cannot be provided. No consent is required for these cookies.
Performance & Analytics Cookies
These cookies collect information about how visitors use our Website — for example, which pages are visited most often and whether error messages are received. All information collected is aggregated and anonymised where possible. We use this data to improve how the Website works. These cookies are set only with your consent.
Functional Cookies
These cookies allow the Website to remember choices you make (such as your currency, language or recently viewed products) and provide enhanced, more personalised features. These cookies are set only with your consent.
Advertising & Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests, and to measure the effectiveness of our advertising campaigns. They may be set by us or by our advertising partners. These cookies are set only with your explicit consent.
Social Media Cookies
If we embed social media content or sharing buttons on the Website, the relevant social media platforms may set their own cookies. We have no control over these cookies. They are set only where such content is enabled and where you consent.
4. Cookies We Use — Detailed List
| Category | Cookie Name(s) | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary | woocommerce_cart_hash woocommerce_items_in_cart wp_woocommerce_session_* | Maintains your shopping basket and checkout session | Session / up to 2 days |
| Strictly Necessary | wordpress_logged_in_* wordpress_sec_* wp-settings-* | Manages login state and user preferences | Session / up to 1 year |
| Strictly Necessary | PHPSESSID | Server-side session identifier required for core functionality | Session |
| Functional | woocommerce_recently_viewed | Remembers recently viewed products | Session / up to 2 days |
| Functional | store_notice* | Remembers if you have dismissed a store notice | Session |
| Functional | woocs_current_currency | Remembers your selected display currency | Session / up to 1 year |
| Functional | wp-wpml_current_language | Remembers your preferred language | Session / up to 1 year |
| Analytics | _ga _ga_* | Google Analytics — distinguishes unique users and tracks sessions | Up to 2 years |
| Analytics | _gid | Google Analytics — distinguishes users | 24 hours |
| Analytics | _gat | Google Analytics — throttles request rate | 1 minute |
| Advertising | _gcl_au | Google Ads — measures ad conversion performance | Up to 90 days |
| Advertising | _fbp | Meta (Facebook) Pixel — tracks visits and conversions for ad targeting | Up to 90 days |
| Consent | cookie_preferences | Stores your cookie consent choices | 6–12 months |
Cookie names, purposes and durations may change as we update our Website, plugins and third-party integrations. We will update this table accordingly.
5. Third-Party Cookies
Some cookies on our Website are set by third-party services that appear on our pages. These include:
- Google Analytics — for website performance measurement. See Google’s privacy policy at policies.google.com/privacy;
- Google Ads — for advertising conversion tracking. Managed via your Google account settings;
- Meta (Facebook) Pixel — for measuring the effectiveness of our advertising on Facebook and Instagram. See Meta’s privacy policy at facebook.com/privacy/policy.
We do not control these third-party cookies. Please refer to the relevant third party’s privacy and cookie policies for more information on how they use your data.
6. Your Cookie Choices & How to Manage Them
You have the right to choose which non-essential cookies you accept. You can manage your preferences in the following ways:
Cookie Banner & Settings
When you first visit our Website, you will be shown a cookie banner. You can accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your choices at any time by clicking the Cookie Settings link in the footer of our Website.
Browser Controls
Most browsers allow you to view, manage, block and delete cookies through their settings. Please note that blocking all cookies may affect the functionality of the Website — in particular, strictly necessary cookies are required for features such as the shopping basket and checkout to work correctly. Instructions for managing cookies in popular browsers:
Opting Out of Analytics & Advertising
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on. For personalised advertising, you can manage your preferences via Google Ad Settings or the Your Online Choices platform.
7. Legal Basis for Cookie Use
We process data collected through cookies on the following legal bases under UK GDPR:
- Strictly necessary cookies: Legitimate interests — these are essential to deliver the service you have requested;
- Analytics, functional, advertising and social media cookies: Consent — we only set these cookies after you have given your explicit consent via our cookie banner.
You may withdraw your consent at any time by updating your preferences via Cookie Settings. Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew consent.
8. Data Protection & Privacy
Some cookies collect personal data (such as your IP address or browsing behaviour). This data is handled in accordance with our Privacy Policy and UK GDPR. We retain cookie-derived data only for as long as necessary for the purposes described in this policy.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law or our business practices. The updated version will be published on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
Company: APPLE AND BLACKCURRANT LIMITED
Company number: 15969853
Registered address: Academy House, 11 Dunraven Place, Bridgend, United Kingdom, CF31 1JF
Phone: +44 7418 635497
Email: info@gadgetora.co.uk | b2b@gadgetora.co.uk